about Edison mama

Edison mama established itself as a cornerstone brand in the Japanese baby goods market, with their products being virtually ubiquitous in baby specialty stores across the country. What sets them apart is their genuine understanding of parenting needs, largely attributed to their unique workplace composition. Every product undergoes thorough research and development, with careful consideration given to child development stages. This deep understanding of childhood growth patterns is reflected in their thoughtfully engineered products, making them both practical and developmentally appropriate.

mission

"Turning thoughtfulness into reality, contributing to baby's first achievements."

This mission embodies the company's deep consideration and support for babies and their families. At its core, they value and celebrates the small but significant milestones in a child's development journey.

ingredients

They take pride in their signature products made with 100% rice sourced from Yamagata Prefecture. Their commitment to safety and quality is demonstrated through the exclusive use of domestic ingredients, ensuring optimal support for babies' health and growth. Their rice cracker that serves dual purposes - it can be enjoyed as a regular cracker or transformed into rice porridge. This adaptability makes it perfect for various stages of baby development.